Customer payment experience transformation

By Victoria Galloway
On 12 September 2018

My Angel needed to transform their customer payment experience, and they needed to do it fast! 

Read on to learn more about how My Angel was able to improve their customer experience and increase their revenue, or download the full case study here.

THE BUSINESS

Founded and run by Denise Coy, My Angel was launched in 2011. The business has grown to be New Zealand’s largest supplier and stockist of keepsake pendants. Denise takes pride in offering her customers a personal, sensitive and friendly service.

THE CHALLENGE

A clunky payments system was causing My Angel to experience significant website drop-off.

Many customers encountered difficulties and some were even completely unable to complete the payments process. Subsequently, they were navigated away from the site, decreasing website traffic and conversions.

With abandoned shopping cart numbers stacking up, My Angel needed a secure payments solution that solved their eCommerce drop-off and provided a better customer experience.

THE SOLUTION 

Secure payments processing

Out with the old and in with the new! Via Bambora’s payment API, we process My Angel’s transactions by verifying and transferring consumer card details and transaction amounts.

Our best-in-class, easy to integrate payment API comes with a host of features that have benefitted the My Angel site.

  • Easy onboarding
  • PCI compliance
  • Fast payment processing

Magento Integration

Bambora’s simple Magento 1 integration has ensured that My Angel’s conversions and customer service is back on track.

Our integration improved and enhanced the site’s eCommerce functionality by:

Decreasing cart abandonment: any previous difficulties during the Checkout process were eliminated through continuous cart flow

Enhancing the My Angel customer experience: Magento promotes a user-friendly Checkout process and paves a fast way for customers to add to their basket through to placing an order

Offering customers popular ways to pay - both Visa and MasterCard

Increasing Checkout speed with OneStepCheckout

Eliminating bugs through Magento’s Debug mode

Displaying relevant errors in the event of invalid or rejected credit card details based on response code

Ensuring the website is compatible with the latest web browsers (e.g. Chrome 54+, Firefox 50+ and Safari 10+) as well mobile and tablet friendly (Apple, Android and Windows)

My Angel found integrating their eCommerce site with Magento through Bambora to be simple, with minimum conflicts during deployment.

// Bambora’s simple Magento integration optimises eCommerce sales and the customer experience //

 

Previously, before Bambora’s payment gateway processed payment, Denise and her team spent a significant amount of time helping customers through the payment process – time that should’ve been spent on running the business!

And now, business is booming, with the website facilitating orders and processing transactions seamlessly, enabling Denise to prioritise customer experience over anything else.

// I couldn’t ask for a better service from Bambora. They’ve taken care of everything; from our PCI compliance to the smooth Magento integration that has resulted in business coming steadily through the website. My advice to other small businesses thinking of making the switch to a new provider is: just give it a go! //

 

 

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