Fifty years after Ellos was founded in 1947, the company took the bold steps of bringing its merchandise online. After only four years on the web, the company's e-commerce was fully integrated into the business. Fast forward six years and half of total sales were online, and in 2014 the store catalogue was completely removed from production. Today, Ellos Group is one of the largest e-commerce companies in the Nordics with approximately 1.6 million active customers in its three e-commerce platforms: Ellos, Jotex and Stayhard.
Since 2015, Ellos Group and Bambora have worked together to ensure effortless payments and continued growth.
From e-commerce to concept store
Stepping onto the web twenty years ago was crucial for Ellos Group's success and its transition from a catalog sales company. To strengthen its e-commerce efforts, Ellos decided to open up its first concept store in 2016 at the Mall of Scandinavia, just outside Stockholm. The goal of the store is to bring Ellos closer to its customers and enhance the shopping experience through sensory input. The store’s merchandise is primarily from the Ellos Home collection, but the store also contains selections from its fashion and beauty lines. The shop also features e-commerce stations where customers are able to browse and purchases the company's online inventory.
Six months after the opening of the concept Store, Bambora chatted with the group treasurer of Ellos Group, Sebastian Mahl and Jonas Ek, business area manager at Ellos Home.
How have customers reacted to the concept store?
Why did you choose Bambora’s payment solution for your store?
In December Amazon opened up its first store in Seattle. Do you think online retailers opening up physical stores is a trend we will see more of in 2017?
What tips and lessons do you have for other online retailers who are looking to supplement online business with a store location?
Are you planning more stores in the future?