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The journey to becoming Worldline

ARTICLE

Rebrand blog Rebrand blog Placehoder
2 min read

For those that don’t know, Worldline acquired Bambora in October 2020. Since then, we have been working hard to rebrand to our new parent company with a new unified logo and brand. We are now pleased to launch the big reveal and welcome you to the new Worldline.

Who is Worldline?

Worldline is not only the #1 payment processor in Europe but a global payments powerhouse, with 20,000+ employees in over 50 countries. The company was born in France but has expanded to doing business in 157 markets around the world.

Worldline has over 45 years of trusted expertise in the payments industry, pioneering online payment services and constantly innovating digital payment solutions.

Unifying payments across the globe

The Bambora brand has had a strong presence in the payments industry since its inception in 2015. In North America, we have been proud to be part of the Bambora journey, seeing growth and helping to set the bar to create the most customer-focused payments experience. We are excited to continue this ideology and drive under the Worldline brand.

Those who have followed Bambora since the Beanstream days know that this is not our first rebrand rodeo. We know how much effort and impact a rebrand can have on our customers, our partners, and all our business relationships. The decision to rebrand was not taken lightly, but we believe having a unified brand across the globe can only strengthen our relationships and reach, opening up the doors to more possibilities than ever before.

We continue to invest heavily in the people that make this possible and are always looking for new faces to join us on our journey to bring digital payments to a trusted world.

We still embody that start-up feel and atmosphere, with more of a global presence. See what opportunities we have in store!

The big reveal

As of September 20th, 2021, we officially become Worldline. We will update our website, we will paint the back offices with new colours, and you will notice updated emails, newsletters, and announcements coming from Worldline North America.

While our branding may be changing, our promise stays the same. We continue to focus on creating the most customer-focused payments experience.

A lot of preparations has gone on to get ready for September 20th, but the show doesn’t stop there as we continue to rebrand all properties and channels to Worldline. As such, you may notice some discrepancies in branding across assets as we work towards a unified brand.

For more information, please get in touch with our Marketing team, or follow us on LinkedIn, Twitter, and Facebook to stay updated. We are pleased to unveil our new look to the world!