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29 April 2019
Things to know before adding a payment gateway into your mobile app.
If your business has an app, chances are, you’re keen on monetising it. There are many different paths you can take to achieve this goal. You could sell products or consumables directly from your app, set up subscriptions for content, or you could allow users to pay for non-consumables such as a premium feature.
Growing mobile app usage and the opportunity to reduce friction during a mobile transaction means there are fewer excuses for your business to not integrate payments into your mobile app.
Here’s a peek at how big the opportunity really is:
With daily phone usage time averaging nearly 3 hours, it’s easy to see why global app downloads crossed 194 billion in 2018. As mobile app downloads increase, so do global revenues from mobile apps. Statista projects mobile apps to generate US$ 188.9 billion by 2020 via app stores and in-app advertising.
If payments are a key pillar of your mobile or omnichannel strategy, read on for some useful tips on things to know before you add a payment gateway to your mobile app:
THINGS TO CONSIDER BEFORE CHOOSING A PAYMENT GATEWAY INTEGRATION
A in-app payment gateway integration is an eCommerce function that allows your business to accept mobile payments without customers having to leave your app. It ensures that transactions go through quickly and easily, while keeping your customers’ payment information secure.
Before you choose a payment gateway integration, these are some things you should familiarise yourself with:
Imagine this: A customer is really immersed in your mobile gaming app and has reached the last of the free levels. They’re in the moment and motivated to make an in-app upgrade to unlock the next level - only to realise your company doesn’t accept their preferred payment method.
When a customer logs into your app and attempts to make a purchase, they expect a frictionless payment process. And one of the best ways to make that happen is by accepting a variety of payment types.
Your payment gateway should give customers the option to use credit cards, debit cards, and the increasingly popular digital wallets. Implementing all possible payment methods will help you cater to as many customers as possible.
Next, it’s vital to make sure the payment process is as streamlined as possible. Customers shouldn’t have to click through multiple screens to make a payment. The process should be as quick and easy as possible.
This also means that your mobile app payment gateway should process payments fast and deliveries should be quick. The transfer of funds should happen immediately and the delivery process should take no more than two or three days.
Security and protection against fraud
Having a secure network is essential for any payment gateway integration. Customers have to know that they can trust your business and that you’ll keep their information safe.
Any payment gateway integration you choose should have a PCI-DSS certification. That’s because the PCI Data Security Standard is still the best option for keeping customer data secure. When customers know that you’re PCI compliant, this will give them peace of mind and let them know your mobile app is trustworthy.
Before settling on a payment gateway integration, you should spend some time thinking about the UI offered by your payment gateway provider. Does the look and feel of the interface match your brand strategy? Does it allow customers to pay quickly and without friction?
You’ll also want to find out what level of customisation the payment gateway integration offers. The one you choose should offer a customised checkout process and let you include your company’s logo, brand colors, and fonts. To learn more about other features you should expect from a payment gateway, check out this blog post.
During a payment gateway integration into your app, you may sometimes find that you need extra features and plugins to improve the experience of the app. This will optimise the payment experience and make it more likely that customers will continue to use your app.
A good example of this is having a feature that saves customer data to make their next transaction faster. Customers will be more likely to make recurring purchases if they don’t have to re-enter their personal and payment information every time.
Some mobile app payment gateways also offer features that will remind customers to update their payment information when their card is about to expire.
Ease of mobile payment integration
The payment gateway integration should be quick and easy. This depends mostly on the software development kit (SDK) that you use to integrate with the mobile app payment gateway. An SDK will make integration easier and help speed up the sales cycle.
An SDK is a set of tools that includes an application programming interface (API), code, and other tools for developing software. When you’re researching SDKs for your payment gateway integration, there are a few things you should consider.
The first thing you’ll want to check on is the SDK size. Ideally, SDKs should be light and take up minimal space on a user’s phone. If the app takes up too much storage space, it’s more likely to be deleted by users.
You also want an SDK that offers multi-platform and multi-framework support. For instance, you wouldn’t want an SDK that doesn’t offer support for iOS devices.
Analytics and reporting
Anytime you’re accepting online payments, you’re going to have a certain percentage of payment failures, shopping cart abandonments, and more. So the payment gateway integration you choose should provide analytics and reporting.
Analytics can track things like how long the average transaction takes, the mobile network used, and the number of cart abandonments. This will help you continue to address problems as they come up and improve the overall customer experience.
Customer support is something that many businesses overlook when they choose a mobile app payment gateway. This is a mistake because good customer support is crucial to help you address issues with the app before and after the integration.
You should look for a mobile app payment gateway that offers 24/7 customer support through email and over the phone. And it’s important that you get this right the first time because compromising on the reliability of your payment gateway means you’re also compromising the customer experience.
FINAL THOUGHTS ABOUT PAYMENT GATEWAYS FOR APPS
In our mobile-first world, more and more companies are relying on apps to help them conduct business. But finding the right payment solution for your mobile app isn’t always an easy task.
If you’re looking for a payment gateway integration that meets all of the above criteria, Bambora offers online payment solutions that are designed to help you provide exceptional customer service and maximise your revenue.
Interested in learning more? Contact one of our friendly local team in Australia today.
Victoria Galloway is Bambora APAC's Technical Copywriter, and has been writing and producing in the payments and eCommerce space for a number of years, both in the UK and Australia.